This poster series advertising Kindle and Audible aims to bring life and entertainment 

to the more mundane parts of our daily schedules by highlighting the evolving formats 

of reading. The emergence of ebooks and audiobooks mean that reading is no longer 

a sedentary, all-consuming activity. We can be reading during our commute or while 

doing our chores.

The imagery is related to popular movies based on books so as to appeal to both readers, as well as non-readers.

The visual language borrows heavily from subway signage to fit seamlessly into the poster's environment as well as emphasise the idea of reading brightening up our daily commute. The beginning of the subway line is shown as a book's prologue and the end to the epilogue to draw a comparison between our physical and literary journey.